Psychology
55 books
Purple Cow
by Alex Ng
Seth Godin’s revolutionary approach to marketing by being remarkable and worth talking about in a crowded marketplace.
The Tipping Point
by Alex Ng
Malcolm Gladwell’s exploration of how little things can make a big difference and how ideas, behaviors, and products spread like epidemics.
Outliers
by Alex Ng
Malcolm Gladwell’s exploration of what makes high achievers different and the hidden factors behind extraordinary success.
Drive
by Alex Ng
Daniel Pink’s exploration of the science behind motivation and what truly drives human performance and satisfaction.
Blue Ocean Strategy
by Alex Ng
W. Chan Kim and Renée Mauborgne’s revolutionary approach to business strategy through value innovation and market creation.
Getting Things Done
by Alex Ng
David Allen’s systematic approach to productivity that transforms how you capture, organize, and execute your commitments.
The Checklist Manifesto
by Alex Ng
Atul Gawande’s exploration of how simple checklists can dramatically improve performance in complex, high-stakes environments.