Psychology

3 min

Purple Cow

by Alex Ng

Seth Godin’s revolutionary approach to marketing by being remarkable and worth talking about in a crowded marketplace.

5 min

The Tipping Point

by Alex Ng

Malcolm Gladwell’s exploration of how little things can make a big difference and how ideas, behaviors, and products spread like epidemics.

3 min

Outliers

by Alex Ng

Malcolm Gladwell’s exploration of what makes high achievers different and the hidden factors behind extraordinary success.

3 min

Drive

by Alex Ng

Daniel Pink’s exploration of the science behind motivation and what truly drives human performance and satisfaction.

3 min

Blue Ocean Strategy

by Alex Ng

W. Chan Kim and Renée Mauborgne’s revolutionary approach to business strategy through value innovation and market creation.

3 min

Getting Things Done

by Alex Ng

David Allen’s systematic approach to productivity that transforms how you capture, organize, and execute your commitments.

3 min

The Checklist Manifesto

by Alex Ng

Atul Gawande’s exploration of how simple checklists can dramatically improve performance in complex, high-stakes environments.